What’s normal or not, and how does business influence the conversation? Anti-religion Google, pro-gay marriage Amazonians, anything goes Starbuxians?

In a consumer culture, commerce becomes the arbiter of moral authority and the enforcer of cultural values. Profits are reinvested in activities, social justice ideals, and political influence to appeal to consumers and attract patronage. There is no other ultimate moral authority than the president, chairman, or CEO.